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tha
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It's nice to see that this metric has rteernud.However, I feel that I should point out the potential weakness of this calculated metric.As showed "Page 3" had only one unique pageview and therefore got a lot of value since the visitor ended up buying something worth 100$. This metric works great with big data, but if you are managing a website which doesn't really get that many visitors this could be very misleading. The less data (unique pageviews and valued actions) the more sensitive the Page Value is to odd behaviour.I would really advise that if you use this metric, that you make sure to calculate whether or not it's statistically valid - within what you find to be an acceptable margin of error.Seeing as "Page Value" already is a calculated metric I would find it natural if it was accompanied by another calculated metric "Page Value - statistical validity".That way novices (as well as trained professionals) can use the data the way it was meant and avoid to focus their marketing on that one product (page) that has an enormously high Page Value because of friends clicking its "like" button or that crazy uncle, who bought an extra three [insert product name here] just to be nice.
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(VISITOR) AUTHOR'S NAME
Tika
MESSAGE TIMESTAMP
18 december 2014, 06:06:20
AUTHOR'S IP LOGGED
62.210.78.179
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