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peop
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I do agree that people are less wllniig to read ads but you know what, I think it is creatives who are less wllniig (able?) to write interesting press ads anymore.Everybody talks about how the internet is going to kill the tv star when in reality it's far from happening.TV commercials benefit the most from the internet.Print is the one in danger.There's a disregard for print in agencies that is just disappointing. And for press in particular.Take fallon's or wieden's. Brilliant TV work but 99.9% of their print work (entirely visual, btw) is not that great. Some are just stills from the telly ads.How can you explain that the same brief that originated "Music like no other" ended up looking like a re-run of a Yamaha Instruments poster campaign from the 80s?Now, take CP+B's work for mini.They did good work for every media including brilliant long copy press ads (Let's motor). And they went as far as writing 20 page booklets.Many would argue that we can't do that in England.You may be right.But that doesn't mean we shouldn't try.
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(VISITOR) AUTHOR'S NAME
Kasthuri
MESSAGE TIMESTAMP
19 december 2014, 20:10:41
AUTHOR'S IP LOGGED
198.61.182.103
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