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if we do comedy bteetr here in US and A i think it's partly because of the lack of planners in the process. i worked on a beer account and the direction was simply: be funny, make everyone laugh. no strategy. unless you fancied coming up with one. that helps. and then we had complete creative freedom in the production process. no clients would show up for the shoots. and if the edit got a laugh, then that was the final edit. comedy is fragile i guess.i've always found it weird because the UK TV comedy is the freshest in the world. you'd think that would be reflected in the ads but it isn't. there's a continuing desire to be epic and achingly clever. it's almost like you think being broadly funny is necessarily a bad thing. which it isn't. it takes balls actually.like the recent carling stuff: it's kind of funny but not especially fresh. when compared to the likes of the mighty boosh or Look Around you it's kind of timid and small.
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(VISITOR) AUTHOR'S NAME
Misteru
MESSAGE TIMESTAMP
16 december 2014, 11:36:03
AUTHOR'S IP LOGGED
54.255.173.243
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