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Ok, in an effort to get other peploe to post here is one way we scale one part of our business for each client [I will keep it focused to scaling a PPC campaign on any search engine].a. 75% of our total revenue comes through performance based marketing we need peploe to take a desired action (buy, fill in a form, click, something). As a result, we must know the following metrics/elements (since this is paid search): 1) action needed to be taken, 2) number of clicks to make that action occur (conversion rate) 3) payout for that action (commission), 4) quickly calculate max bid (commission x conversion rate). Now we are ready to start, atleast phase 1.b. Build out ad campaigns (lets say on AdWords) with individual tracking by ad group, or atleast by campaign at a minimum. Should I track by specific keyword; too micro for us, but if you have time for just stats in a day, go ahead. Make sure to organize your AdWords acct based on a strategy, use geo-targetting when needed, etc.c. Set initial bids all at the max bid. Why? You should atleast break even (assuming you get traffic) and Google will make the profit (if any for you). Key here is you are still testing what the clicks are actually worth. d. After 500 clicks or so, you will know what traffic is worth. Now, is it profitable? If not, bid less. If so, where can I get scale to expand. e. Ad more ad groups, expand to yahoo and msn, try out content, alter underperforming ads. Turn off money losers and turn up winners. Every brand that you can market, you can make some profit, if even just $10 if you know your economics and track.f. Create next campaign while this one works for a week. We will revisit what to do next shortly
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(VISITOR) AUTHOR'S NAME
Anonimat
MESSAGE TIMESTAMP
16 december 2014, 11:21:31
AUTHOR'S IP LOGGED
78.22.110.11
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