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writing
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Trouble is, writing is hard work. Much hadrer than coming up with a visual/design led solution. And it's no surprise that D&AD is full of the same old stuff. Visual puns with a rather straight line in 10 point type next to the logo in the bottom right hand corner. Creatives today follow the pack, they look at what got their CD into the book and do the same - so much for originality. We should embrace words and visuals in equal measure and while I agree, the long copy Albany Life ads from yesteryear are not what's needed today don't confuse that with the death of writing. Sure the Economist is an easy example to pick out but why not? That's brilliant writing. Young creatives out there - we're bombarded with millions of examples of design and visual stimuli on a daily basis and to break through we have to be brave enough to be different - and maybe that amounts to a few well chosen words
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(VISITOR) AUTHOR'S NAME
Berenice
MESSAGE TIMESTAMP
16 december 2014, 09:36:18
AUTHOR'S IP LOGGED
117.169.1.96
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